Responsible 100 has developed a number of questions specifically for employees. They are designed to enable people working in the organisation to share their thoughts, observations and opinions on this important issue. Please respond with as much relevant information as you can. These questions are available via this Google Form.
Responsible 100 creates and develops detailed benchmarks on each of the issues we explore. Each benchmark identifies and defines different levels of performance as either POOR, OKAY, GOOD or EXCELLENT. A general statement describes those four performance levels in summary. Under each statement, examples of the sorts of policies and practices businesses are observed pursuing are listed, usually broken down into categories, e.g. Policies & Procedures; Target Setting, Measurement & Reporting; or Leadership, Advocacy & Culture. Some such lists include 50 or more examples. The above reveals the current summary statements only. The complete benchmarks are shared with those organisations which, through offering answers to the above questions - and any other relevant details about what they do, how and why - help to shape and improve the benchmarks on an ongoing basis.
Advertising is critical to the great majority of businesses to acquire and maintain customers. The inherent aim of any ad is to provoke reactions in people. As such, they shape and influence society and culture, and they impact people’s lives.
The following summarises key focus areas of CAN's works:
Importance of Diversity In Advertising and Marketing Teams - 8 November 2022
This article explains why diversity in advertising and marketing can be beneficial and what it really means for businesses.
Advertising: How It Influences Children - 12 October 2022
This article focuses on the influence advertisements have on children and how you can limit the negative influence on advertising.
What Is Ad Fraud? - 7 September 2022
This article goes into detail about the different types of Ad Fraud and which businesses are typically at risk.
Consent Management In Advertising - 27 April 2022
This article discusses what consent management is and the importance of its relation to advertising.
Environmental Claims: Innocent Drinks - 23 February 2022
This article focuses on the issue about misinformation and how it’s merely hidden in many products. Companies use advertisements to mislead their consumers into buying an environmentally damaging product.
What Is GDPR? The Summary Guide To GDPR Compliance In The UK - 24 March 2020
This article informs businesses on the UK's GDPR and who it applies to.
This resource provides you with all of CAN's research and information regarding their manifestos for creating more responsible advertising practices. They are constantly adding to each issue so use this link to stay up to date on the most pressing issues in responsible advertising.
Advertising To Children - 18 May 2022
Advertising and promotions are part of daily marketing strategies. With the ongoing debate about the effects of advertising to children, it is important for businesses to know what responsibilities they have to protect children from harmful advertising.
Certifications allow companies to better combat fraudulent and criminal activity in digital advertising. These certifications will help promote awareness of dealing with Ad-Fraud within your business.
The idea of promoting companies with advertisers who pull their support from publications that spread hate among cultures has increasingly become an issue. This resource has examples of their work and delivers information on their 8 core principles that help them aim for ethical advertising.
Why Elon Musk's Twitter Is Losing Advertisers - 7 November 2022
Knowing where an organisation advertises is often just as important as what it is they are advertising. Following Elon Musk's takeover of the popular social media app, Twitter, many advertisers have paused or pulled out of advertising on the app until they see how Musk handles concerns surrounding content mediation, hate speech and misinformation. This podcast by The Wall Street Journal discusses the Twitter controversy and how businesses can ensure their advertising policies are aligned with company beliefs.