About Responsible 100 

Below is our About section, provided as answers to frequently asked questions. If you have a question which is not listed and answered here, or isn't answered satisfactorily, please contact us.

1. What is Responsible 100?

Responsible 100 is a tool to enable any business to balance its own economic interests with the interests of nature, society and a fair, livable, sustainable future. It is a tool to enable companies to operate as responsibly as they possibly can, bespoke to their own particular needs and circumstances.

And Responsible 100 is also a movement and a campaign founded on core beliefs about how business should be, and indeed can be. It is for anyone who as a consumer, employee or investor wishes to identify and support businesses demonstrably operating as responsibly as they can. Together, we can create the critical incentives and rewards for other businesses to adopt openness, honesty and accountability as drivers of profitability.

2. Is there a badge or certification?

Businesses and organisations participating in Responsible 100 may display up to four different versions of our badge to indicate their participation.

They are permitted to display the badge on their websites, packaging, email signatures and other such marketing materials, if they have met the minimum requirements to do so.


3. What is Responsible 100's definition of responsible?

As Graeme Mackay's brilliant cartoon below illustrates, there is something inherently wrong about "doing CSR", or displaying an ethics badge, in the light of the multitude of existential crises we face, which only seem to get worse with each passing day. It is pointless and futile at best. At worst, such actions may prevent the radical transformations we desperately need from occurring.
(This cartoon was originally drawn in March 2020 with just the first two waves, crashing on Graeme Mackay's native Canada. It was redrawn in the following months with the additional waves added, and reprinted around the world. This unique version was recaptioned by the artist in February 2022 especially for Responsible 100. Read more about this image here.)
For us, unless your responsibility, sustainability, CSR, ESG, impact, purpose, triple bottom line - or whatever you call it - is defined by and rooted in systems change, it needs a radical overhaul or abandoning. Nothing less than helping to build and being part of a better economic system will do.

4. What is Responsible 100's theory of change?

Despite the obvious moral case, only the economic case has the power to deliver change at the speed and breadth now required.

To achieve systems change, real responsibility must drive profitability, and irresponsible practices must destroy profitability. In this, we all have our roles to play. We offer the following as our theory of change, an appropriately sequenced order of achievable steps and states which can result in a "race to the top":

Business has almost unbridled potential to make the world a better place.

Now is the time to realise it, to solve existential crises which imperil society, nature and humanity's future.

The pursuit of profit is an increasingly inadequate justification for offloading costs onto society and the environment and exploiting vulnerable stakeholders, even though it may be legal or customary to still do so.

The best businesses actively seek out new ways of producing the goods and services we need without offloading costs or exploiting anyone, they discontinue practices which result in negative impacts on people and planet and, instead, they devise and adopt practices whose impacts are positive.

Through their choices, actions and agency, individuals will create critical incentives and rewards for businesses to do more good, and do less harm.

Organisations become increasingly accustomed at practicing 'responsibility as a skill', i.e. becoming more familiar with responsibility challenges and more adept at responding to them, becoming more comfortable, confident, experienced and capable, and thus taking bigger, bolder steps to further improve, especially as improved responsibility performance translates into commercial benefits.

Leading businesses and empowered stakeholders will change norms and expectations, they'll raise the floor in terms of minimum standards of behaviour laggard businesses must attain, and they'll raise the bar as the best businesses combine innovation, creativity, smarts, risk-taking and leadership to reimagine and redefine responsible business practices fit for the 21st Century.

5. Can any business really join Responsible 100?

Any company - whose business model does not depend on offloading costs on to society and the environment or exploiting stakeholders - can meet the responsibility test that our 7 Steps present.

Responsible 100 enables a business or organisation to:

Join right away, no matter its sector or starting point

Bring more and more stakeholders into the business and decision making processes

Improve culture and reduce risks

Adopt the best social, environmental and ethical practices it possibly can, bespoke to its own particular needs and circumstances

Find the optimal balance between delivering goods and services at the right price and quality on one hand, and contributing to people, planet and future generations on the other

Practice 'responsibility as a skill' (see FAQ#4 above)

Gain and maintain social licence to operate

Demonstrate leadership and contribution to society and future generations

6. What is Responsible 100's basic business model and fees?

Businesses and organisations pay to participate. Partner organisations collaborate under various agreements including revenue share. 

All the Responsible 100 benchmarks and all the knowledge contained therein, in addition to most workshops delivered by partner organisations, are provided to participants as part of a monthly subscription fee package.   

Participation requires minimum time investments from the participant business or organisation. Costs are based on the amount of time Responsible 100's team and partners dedicate to the participant. 
Company size
(number of employees)
Recommended hours
provided by R100 per month 
R100’s hourly rateInvestment per month
Rolling over hours: unused hours in any given month can be rolled over to the next month but cannot be rolled over to any subsequent months.

Referrals: monthly fees will reduce by the amount of 10% of any monthly fees paid by any businesses refer to us by a participant, and the referred business will receive a 10% discount on its own fees.

7. Who is behind Responsible 100?

Responsible 100 is delivered by Profit Through Ethics Ltd an independent, for-profit, impact business based in London, UK.

Michael Solomon, Director

Michael devised the Responsible 100 concept in 2012 having worked on various forerunning initiatives prior. He has over 21 years of experience in innovation and entrepreneurship in responsible business. View Michael’s profile on LinkedIn

Malcolm Bacchus,  'Virtual Finance Director'

Malcolm is a Chartered Accountant, a company director, an ICAEW Council Member, Vice President of the ICAEW, and an adviser to SMEs on financing, budgeting, strategy and general management issues. View Malcolm’s profile on LinkedIn

Andrea Simonetti, Developer

Andrea is a devops manager with 13 years experience in commercial applications of data science and technology. He is an ad industry specialist focusing on ad targeting and campaigns performance. View Andrea’s profile on LinkedIn
Profit Through Ethics

Responsible 100 is delivered by Profit Through Ethics Ltd., a business registered in England with company number 4769798.
All Rights Reserved.

Contact details

Email: info@responsible100.com
Phone: +44 (0)20 3372 4504
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