Workshops with the Experts

Our first workshop series focuses on culture because businesses with unhealthy cultures will always struggle to adopt the best social, environmental and ethical practices.


Our first expert-led workshop series focuses on culture because businesses with unhealthy cultures will always struggle to adopt the best social, environmental and ethical practices.

An organisation’s culture could be described as the dynamics between a group of people and the sum of the perceptions, beliefs and values the group possesses. Or as what it feels like to be somewhere - because culture is not something you can always put your finger on. Another way to think about it is as “the way things we do things around here”.

Organisational culture is curious, complex and in many ways subtle, even ambiguous.

But it is also the single most important attribute of any business or organisation and the most critical determinant of morale, cohesiveness, effectiveness and future success. A business neglects culture at its peril. Those who are aware that ‘culture eats strategy for breakfast’ treat it with due care and attention, and invest in it on an ongoing basis. Where culture is neglected, employees will be neither happy, engaged nor empowered. And where this is the case, any kind of progress is an uphill battle at best.



Our culture expert, Alex Barker, runs Be More Pirate. It is a book turned social movement and consultancy that supports individuals and organisations to apply pirates principles to achieve their goals and have a positive impact on people and planet.

Alex has devised a unique series of four workshops for Responsible 100 businesses. This tailored and hands-on series will equip those with responsibility for shaping the culture within their workplaces with the practical knowledge and skills they’ll need to succeed.

Over the past three years she has worked with hundreds of people and dozens of teams across the public and private sector, helping to improve their culture. Alex has a deep understanding of what underpins a strong organisational culture and many of these ideas are captured in her book How to Be More Pirate, which is a sequel to the original, capturing the learning from their global pirate network.

Alex’s approach to culture change is frank and realistic: pirates have no time for dithering or dishonesty, so there will be no fancy frameworks, high level abstract theories or sweeping things under the rug. Instead she works on some of the common but most critical indicators that underpin challenges around team culture: trust, courage, communication and purpose.

Alex has run large scale team workshops for companies such as Oracle and Salesforce as well as various teams across the NHS. For the past year she has worked in depth with housing association ForHousing, supporting them to work more effectively with their communities and co-produce local initiatives with tenants.

Alex’s strengths are never coming from a business as usual perspective and pushing people past the belief that change is not possible. Pirates exist at the edges of the map in the future terrain that is both exciting and daunting, so the goal is always to confront some of the uncomfortable things that hold everyone back in order to uncover the opportunities for long lasting results.

For more information on Alex, see her website, the Be More Pirate website, and Alex's LinkedIn profile.
Profit Through Ethics

Responsible 100 is delivered by Profit Through Ethics Ltd., a business registered in England with company number 4769798.
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