Our Theory Of Change
Where we’re at
Responsible 100 is organised around the idea that our customs, expectations and norms can and must change, so that stakeholders are empowered to identify and reward the most responsible businesses, at the expense of irresponsible ones, thus creating a system of business in service to life. That, in 46 words, is our theory of change!
With all due respect to a growing number of brilliant voices arguing that societal and economic collapse is nigh, or indeed already here and well advanced, Responsible 100’s position is different.
Yes, we support the telling of the truth, and then acting as if the truth his real, to borrow XR’s brilliant line. Polycrisis is here. Nature is being destroyed and the fabric of society eroded but what we describe as “business as normal”.
We believe this is underpinned by responsible business as normal: a whole industry that has ballooned in recent decades whereby various business endeavours under the aegis of ESG, CSR, ‘impact’ and ‘purpose’ have over–promised, and woefully under–delivered.
Our answer to the question
However, we need food on the table, clothes on our backs and a roof over our heads. Realism must meet pragmatism. So which are the companies we should buy from, work for and invest in?
Let’s be honest: no business can ever be perfect. We suggest it is in our collective best interests to support those businesses willing and able to explain and justify everything they do. This is, in effect, the test we’ve developed.
Responsible 100’s mission is to give critical power and agency to people – as consumers, employees and investors – to identify and support the businesses the world needs to succeed.
The businesses we serve
Responsible 100 is designed to benefit businesses which seek to: