Responsible 100 enables companies to answer some of the toughest questions they face. E.g. "How can we be part of the solution to the scary global challenges we face, rather than add to them, or spend time on the wrong things?" And "What are the right practices to adopt which make us more responsible and sustainable, and improve us commercially too?"

Responsible 100’s goal is to make real responsibility a driver of profitability.

We aim to catalyse a race to the top in business. That's where companies compete on price and quality, AND in respect of how much more net positively they impact people and planet.


Responsible 100 is for businesses that can let go of the idea that they must somehow be perfect. Like life, business is complex, messy and ever-changing. By embracing this, and some plain old openness and honesty, you put your company on the front foot.

We support firms through a programme of supported steps. You'll learn more about the social, environmental and ethical issues you face, how those impact your business, how well you currently respond, which areas are the true priorities to work on to improve, and where the opportunities and partnerships exist to best achieve that.

We award the Responsible 100 badge to differentiate those businesses we’re supporting through the entirely doable, valuable and often enjoyable steps we've created.

We help you invite everyone in the business to play their parts, and then match responsibility for different aspects of the work with the right teams and people.

We work mostly with small businesses – from micros of a few people to SMEs with 50-200 employees. We are sector agnostic and support any company no matter its starting point.


Responsible 100 has created a powerful and valuable tool for businesses to be more responsible. Our framework enables you to identify your priority issues, benchmark performance, receive coaching from experts, and thrive in a community of like-minded organisations. We'll help you develop better practices and live case studies. We'll promote your progress and communicate everything you do with complete credibility.

Once they have met our minimum criteria, businesses and organisations participating in Responsible 100 are able to display whichever versions of the badge that suit them.


  • If you’re struggling to figure out how best to respond to the various social and environmental challenges you face
  • If you want to know how to invest your precious time and resources in doing the right things, and how then to credibly communicate those practices
  • If you need help in balancing the pursuit of more responsible practices with the numerous day-to-day operational and commercial pressures you’re under
  • If you worry about doing the wrong things and harming your reputation as a result
  • If you wish to engage your employees, customers and communities in the actions and practices you choose to pursue
  • If you want to know how best to make a start and get going right away, no matter how far along your sustainability journey you may be 

By addressing the above, we’ll help you attract and retain the best employees, uncover more sales and business opportunities and new partnerships, and create a vibrant and values-driven culture.

Through the team at Responsible 100 and through our network of partners and trusted advisors, we provide you excellent resources and a variety of 1-2-1 support, mentoring and coaching. We also convene small groups when working in friendly, mutually supportive cohorts makes sense.

Profit Through Ethics Ltd

Responsible 100 is delivered by Profit Through Ethics Ltd, a business registered in England with company number 4769798.
All Rights Reserved.

Contact details

Email: info@responsible100.com
Phone: +44 (0)20 3372 4504
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