Charitable Giving

Introducing the Issue

Our world is inequitable. Many people facing barriers and challenges that they shouldn’t. Charities, social enterprises, and purpose-led organisations play a vital role in tackling problems and delivering solutions directly to those in need, and to those who can support them. Purposeful corporate charitable giving provides an avenue through which businesses can make a tangible impact beyond their bottom line. It’s a channel through which resources can be harnessed to nurture communities, drive social progress, forge meaningful partnerships, and improve our world.

Does your company give to charity?

What is your company’s position on charitable giving? If and how do you decide which charities to support? Do you have policies or practices developed? Perhaps this isn’t an issue that you need to worry about right now?

We’ve developed benchmarks that attempt to define Poor, Okay, Good and Excellent company performance standards on charitable giving. You are invited to assess your business against them, for free and without obligation. 

Select the statement below which most closely applies to your business, and then explore the linked survey. Anything you input remains strictly confidential to you unless you specifically choose to use it as part of a written account or story, which you may later choose to share internally or externally. Any responses you submit will also contribute to our shared knowledge and understanding of this important issue – thank you.

Exploring the Issue

Understanding Charitable Giving for Business

Charitable giving for businesses represents a strategic commitment to contribute resources, whether it is monetary, in-kind donations, or volunteer efforts, to support non-profit organisations and philanthropic initiatives. This practice transcends altruism, intertwining corporate values with social responsibility to create a profound impact. As companies increasingly embrace a broader sense of purpose, charitable giving emerges as a powerful conduit for translating these aspirations into meaningful actions that resonate with stakeholders.

The Significance for Business and Wider Society

Business Growth and Reputation Enhancement: Beyond profitability, businesses stand to gain a significant competitive edge by integrating charitable giving into their operations. By actively participating in philanthropy, companies enhance their reputation, forging a deeper connection with consumers who value ethical practices. This positive perception can translate into increased customer loyalty, driving long-term growth and differentiation in an ever-evolving marketplace.

Stakeholder Engagement and Employee Morale: Charitable giving fosters an environment where employees and stakeholders feel a sense of pride and purpose beyond financial gain. Engagement in philanthropy nurtures a cohesive corporate culture, instilling a shared commitment to social good. This, in turn, boosts employee morale, engagement, and job satisfaction, ultimately leading to higher productivity and retention rates.

Community Strengthening and Sustainable Impact: Charitable giving is instrumental in nurturing the well-being of local communities. Businesses that actively engage with philanthropic endeavours invest in community development, addressing pressing issues such as education, healthcare, and environmental sustainability. This symbiotic relationship cultivates trust, fostering a supportive environment that, in the long term, nurtures economic stability and shared prosperity.

Driving Global Change: On a larger scale, businesses’ charitable efforts contribute to the betterment of society at large. By tackling global challenges, such as poverty, inequality, and environmental degradation, businesses play an active role in shaping a more equitable and sustainable world. Charitable giving, when aligned with strategic goals, demonstrates a commitment to responsible business practices and positively impacts societal well-being.

In conclusion, charitable giving for businesses transcends simple philanthropy; it is a dynamic force that propels positive change on multiple fronts. The integration of giving into corporate DNA reflects a holistic understanding of business success, intertwining profit with purpose. Through strategic engagement in charitable initiatives, businesses harness the potential to elevate their brand, foster stakeholder trust, empower employees, fortify communities, and contribute to a better, more harmonious society.


Charitable Giving: Contribution of resources to non-profits or causes, encompassing funds, volunteer efforts, and in-kind donations for societal betterment.

Community Development: Activities that enhance the economic, social, and environmental well-being of a specific community.

Ethical Practices: Business behaviours and actions that adhere to moral and social principles.

In-kind Donations: Non-monetary contributions, such as goods or services, that businesses may donate to charitable causes.

Philanthropy: Deliberate allocation of resources, like funds or time, to support social causes and improve well-being.

Shared Prosperity: Signifies the goal of distributing benefits and opportunities more equitably across society.

Sustainable Impact: Emphasises the long-lasting and positive effects that charitable giving can have on communities and society.

Links & Further Resources

Giving As A Company: Case Studies


Charities Aid Foundation works closely with businesses to support and empower the delivery of impactful corporate responsibility and community programmes in the UK and globally. 

Six Best Practices For Small Businesses To Give Charitably

Small businesses should not forgo their opportunity to be charitable just because they’re small. In fact, despite the new tax laws put into place this year, donating to a worthy cause can actually help your business.

Small Business Guide to Charitable Giving and Tax Deductions

Business News Daily

This article outlines what small business owners should know about charitable giving so they can help their communities wisely while receiving public relations and tax benefits.

UK Businesses And Companies That Donate To Charity

Charity Excellence

The free Help Finder enables any charity to fundraise from corporates by very easily finding UK national and local businesses and companies that donate to charity by giving charitable donations to charities and schools.

Work for Good

Work for Good

A fundraising platform enabling businesses to donate to charity, legally