Who We Serve

Responsible 100 is designed for businesses who wish to reduce their various negative impacts on people and planet, and increase their positive impacts, systematically, in the course of getting their products and services to market at the right price and quality. We help any business to do this work relevant to its size, sector and circumstances. For us, responsibility is about being a better, more efficient, more effective, more commercially successful business.

Question: If you care about nature, healthy communities, and a fair, liveable future for all, then you’ll want to know which businesses should you buy from, work for or invest in?

Answer: Those businesses that seek to reduce their various negative impacts on people and planet, and increase their positive impacts, systematically, in the course of getting their products and services to market at the right price and quality.

Responsible 100 is for businesses that wish to: 

  • Demonstrate they stand for honesty, openness, contribution and shared value
  • Eschew the cherry-picking of issues on which they wish to be held accountable, and which they don’t, or any other attempts to define responsibility on self-serving or narrow terms
  • Invite people in, to provide scrutiny and useful, actionable feedback on their policies and practices
  • Demonstrate optimal responsibility — i.e that they are investing in the most relevant issues, improving their overall responsibility performance as rapidly as possible — given their size, sector and particular circumstances
  • Avoid accusations of greenwash, or doing things which amount to pointless, ineffectual, inadequate or irrelevant ‘responsibility’
  • Help raise public expectations on all businesses that they prove they are optimal and sincere in their responsibility practices too
  • Help raise the floor in terms of minimum responsibility and honesty standards across business
  • Help raise the bar — and fire our imaginations — in terms of what businesses could one day achieve as genuine and powerful forces for good in the world
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