Our Theory Of Change
We’re all in this together
What are the recurring questions you think about as a business trying to do the right thing? Perhaps these:
We’ve learned that the businesses the world needs to succeed have turned their worry into some form of action. Sometimes a little action, sometimes a lot.
We’ve also learned that most actions businesses take to become more responsible are worthwhile and rational when viewed at the individual company level. However, when view collectively across a system which compels companies to compete on financial performance alone, diffuse and uncoordinated actions fail to deliver any real change. We think there’s a better way.
We propose the Race To The Top as the only viable solution
We believe this awful, apparently inescapable Business As Usual to be The Problem. And catalysing a Race To The Top its only viable solution — that is, where businesses compete on the price and quality of their goods and services, as they do now, but also on how much more positively they can impact the world.
Closely related to this is the idea that real, demonstrable responsibility can — indeed must — become a driver of profitability, and irresponsibility must destroy profitability.
One small step for a business…
…one giant leap for mankind?! Okay, there is more than one step: there are a number of small ones, for each company, issue by each issue. But to be honest, we really do see real giant leap potential!
We meet any business where they are and help them improve. Delivering various benefits to businesses from their very first engagement is critical to what we do. So we’ve worked hard to make the requirements for joining Responsible 100 simple and flexible.
Our test does not rely on scoring a certain number of points off a ledger or anything like that. Instead, we’ve devised logical, intuitive steps, whose logic, worth and relevance are apparent to anyone. They are detailed here.
What is really exciting is creating value for people and planet at the same time. And with each new step in the process that each participating business takes, our central hypothesis is further tested. Namely, that it is possible to catalyse the transformations in business that the world needs by creating and enabling any business to compete in a Race To The Top.
What is really exciting is creating value for people and planet at the same time. And with each new step in the process that each participating business takes, our central hypothesis is further tested. Namely, that it is possible to catalyse the transformations in business that the world needs by creating and enabling any business to compete in a Race To The Top.
Our features benefit businesses through…
Simple Steps
Working through our three-step process, to identify where you are, prioritise what to do next, and make change happen.
Trackable Progress
Using your “Responsibility Indicator” dashboard to track and support your progress in becoming more responsible.
Tailored Support
Receiving tailored business support and responsibility guidance from our experts across all relevant responsibility issues.
Responsible 100 Badge
Using the Responsible 100 badge to demonstrate your commitment to responsible business to customers, suppliers and investors.
Shared Learning
Learning from other businesses and access to a range of ‘extras’ — from Responsible 100 and expert partner-led events to networking.
Normalising Imperfection
Normalising imperfection — and even ‘poor’ performance — and working across the entire workforce to change that.
Good for your business, good for the world
Benefits accrue for you as a business, as well as for society, nature and our shared future.
Responsible 100 businesses are those the world needs to succeed because they demonstrate the willingness and ability to explain and justify everything they do. It is true accountability. Participation requirements, or the features and results of undertaking our steps, in combination, have extraordinary potential to create real change. We believe we can create a differentiation that hands critical power and agency to people – as consumers, employees and investors – to support the businesses the world needs to succeed, at the expense of those that we need to fail.